The Basics of Small Business Branding

You own a small business and you’re doing well but recently you have noticed that your competitors have a slight edge on you. Wondering why? Chances are, it has nothing to do with your product or price – it’s the simple fact that they are more memorable than you. There are two ways that you can increase your memorability. The first is through advertising and marketing and the second is through small business branding and brand strategy. To learn more, continue reading this article. Today, we will discuss the branding basics and give you some need-to-know branding tips.

Before we discuss branding tips, let’s begin by discussing a simple question: what is branding? Think about small business branding as a definition of what the clients think your business is about. With a good brand strategy, you can easily differentiate your services or products from those of your competitors, giving you the leading edge. To clarify, let’s use a brief example. You wake up late one morning and if you don’t leave soon you will be late for work. You don’t have time to make your own breakfast but you do have time to stop for a quick drive through bite. As you are thinking about where to go, you suddenly hear “Badabababa I’m lovin it” play in your mind. Where do you head? Towards the golden arches!

Why did you choose McDonalds? You may think that it is because their food tastes great (and that can definitely be part of it), but doesn’t most fast food taste good? Most people do not realize that many of the decisions they make are based on branding. McDonalds has developed a great tag line that sticks in our heads. On top of that, anyone over the age of 3 knows what the golden arches represent. Small business branding, or the combination of a good tag line and a memorable logo, play a significant role in the success that McDonalds has seen in the past decade. By creating a strong brand strategy and developing your own tagline and logo, you too can see your business expand by making it memorable to your clients.

Let’s cover some cool branding tips to help you build a magnetic brand. First of all, there are many things that you can do to increase the successfulness of your logo and tagline. However, of all the branding tips available, there is one that stands out as the most important; small business branding alone is not enough. Once you have developed a brand strategy, logo, and tagline, you must follow through on your promises. If your tagline is “I’m lovin it”, you better keep customers loving it. You can do this through brand management. Brand management involves a great deal of things, each of which is designed to keep your customers happy and keep them remembering your brand in a positive light. Brand management can include things such as manufacturing a high quality product, keeping your prices reasonable, and providing high quality customer service.

If you own a business, small business branding will become a necessary part of attracting customers. By developing a brand for your customers, you will make your business memorable, keeping them interested and returning for more. If there is one piece of information that you should take away from branding tips it is this one; branding alone is not enough. You must also engage in brand management tactics to ensure that your brand is seen in a positive light rather than a negative one. Start developing a brand strategy for your business today and give your customers something to remember you by!

How to Find One-Good-Idea for Your Home Business

To start your home business you only need One-Good-Idea. How then do you find your good idea for your online home business?

One way to find ideas is to ask around your friends and family, questions such as:

  • What do they search for on the Internet?
  • What do they buy on the Internet?
  • What would they like to be able to purchase over the Internet that they can’t now?

Google is a great place to start as well in you search quest, after-all, it is the largest search engine. Type in, “Google hot trends”, and this shows an interesting eclectic list of words that are the current top search words for the day. This then allows you to delve more deeply into each of the search words. Another great resource to use is, “/Google/insights/search/”. This page will allow you to compare search volume patterns across specific regions, categories, time frames and properties.

The site eBay is the top world online marketplace. Use this as well and type in, top eBay searches, and you can check through these. This is well worth the effort because you can see what sells best region of the world.

Make a list of what interests you the most from these sites. If you are excited by something then the chances are other people will be too. So start doing research such as what companies are selling or promoting these ideas on the Internet? How are they doing this and are they doing it well?

There really is no end to suitable ideas for your home business. There is always room for whatever you finally decide on.

People who now have successful home-grown businesses all started from having their own a good-idea moment. This then required action on such things as research, developing their websites and using social media such as Facebook, Twitter and YouTube, where possible, to drive their businesses.

It takes time to grow any business so do not expect overnight success. So keep in mind that any new home business venture is unlikely to make you a living in the first few months, but it will if done properly, have the potential to grow into a full-time success business. There will be good days and days where it seems you feel like you are going backwards! If you keep going and learning as you progress you will have a successful online home business.

The Internet is in the Western World becoming the number one place that people shop for goods and services. So harness the power of the Internet to develop and grow your online home business.